👨🏼‍✈️Product design: Structure & Tips Idea 💡

When preparing a redesign proposal for stakeholders, it’s crucial to address 6 key areas to ensure your recommendations are comprehensive and actionable.

Introduction

• Purpose: Clearly state the purpose of the redesign and why the business should invest time and money in it. Explain what the redesign will help the business achieve.
• Scope: Define the scope of the project, detailing which parts of the system design will be addressed.

Current State Analysis

• UX Audit Findings: Summarize the findings from the UX audit regarding the current product design.
• Pain Points: Identify the main pain points and issues with the current user experience.
• Competitive Analysis: Compare the current experience with competitors to highlight areas for improvement.

Design Principles and Goals

• Principles: Outline the core design principles guiding the redesign (e.g., simplicity, accessibility, consistency).
• Goals: Define specific, measurable goals for the redesign (e.g., reduce drop-off rate by 20%, increase task completion rate by 15%). Use the RICE framework to prioritize changes. Research, Impact, Confidence, Effort.

User Journey Map

• Develop journey maps to illustrate user interactions with your product and identify key moments that could be improved with the redesign. Reference the measurable goals defined in the previous step.

Proposed Solution

• When presenting new designs to stakeholders, use high-fidelity mockups instead of low-fidelity wireframes, as wireframes can create an impression of an unfinished design. Highlight the following aspects of your solution:
• Information Architecture Improvements: Describe changes in navigation structure and content hierarchy.
• Interaction Design: Detail the proposed changes in user flows and interaction patterns.
• Visual Design: Explain improvements in visual design, including color schemes, typography, and imagery.

Usability Testing of New Solution

• Testing Plan: Outline a plan for usability testing the new design, including the methods you will use and the metrics you will measure.
• Iteration Process: Explain how feedback will be gathered and incorporated into iterative design improvements.

Implementation Plan

• Roadmap: Provide a timeline for the redesign project, including major milestones and deliverables.
• Resources: Identify the resources needed for implementation, including team members, tools, and budget.
• Risks and Mitigations: Highlight potential risks and your plan to mitigate them.